There are moments that remind you what’s really important. We at Hawkeye had just such a moment this week.
While at a meeting with a large regional healthcare provider, a respected leader in the organization was discussing the challenges they had faced over the last several years in adapting their organization to changes in the external environment. Those external changes have meant this organization had to make more than $30 million in changes to its cost structures annually just to keep pace with declining reimbursements. The leader noted that at times in their journey, it felt like the focus was on their finances. If they could just reach their financial goals, they could consider themselves successful.
What she said next was powerful: “We had to stop and remind ourselves that money is just a means to an end. Our mission is to serve the healthcare needs of our community. There’s no doubt we need a healthy margin to do that, but the margin isn’t the end, it’s the means to the end.”
While some businesses do exist solely to make money, we bet your business has a higher purpose, too. We should never lose sight of that purpose and the lives we touch in fulfilling the missions of our business. It’s not impossible: we can make money and enrich the lives of our customers and employees. Sometimes, you just need some perspective on which is the real goal of your company.
If you want to work a partner who understands that your business is more than just a profit and loss statement and who can help your business fulfill its mission and improve its profits, contact Hawkeye Business Solutions at 540.232.9920 or email@example.com.